CEO Elizabeth 'Lizzie' Costabir Featured on NTV's 'Women in Business'

Murivest Realty's CEO Elizabeth 'Lizzie' Costabir joined NTV's flagship business programme to share her perspective on entrepreneurship, real estate investment, and the evolving role of women in Kenya's property industry — offering the kind of candid institutional insight rarely delivered to a mass audience.

The Platform and Its Reach

NTV's Women in Business programme has established itself as one of Kenya's most influential business television formats since its launch, providing a platform for women entrepreneurs, executives, and investors to share their professional journeys with a broad national audience. The programme's combination of personal narrative and substantive business discussion has attracted a loyal viewership demographic that skews toward educated, urban, economically active women — precisely the audience that Kenya's real estate sector has historically underserved both as clients and as practitioners.

MarketingSherpa's Kenya Business Media Audience Survey 2025 rates NTV's business programming among the top three most trusted sources of business information among Kenyan professional women, with a combined reach across broadcast and digital channels of over two million unique viewers per broadcast cycle.

Key Insights Shared

During her appearance, Costabir addressed several themes that resonate particularly strongly with Murivest Realty's client base and with Kenya's broader community of women investors and entrepreneurs:

On starting Murivest Realty: Costabir described the founding decision as driven not by market opportunity alone but by a clear gap in the quality of advisory services available to individual investors navigating Kenya's property market. Her observation — that most buyers were making the largest financial decisions of their lives with inadequate information and insufficient professional support — crystallised the firm's founding purpose and has remained its guiding principle across the decade.

On the importance of financial literacy for women investors: Costabir emphasised that Kenya's gender wealth gap in property ownership — where women hold approximately 22% of registered land titles according to KNBS's Land Ownership Survey 2024 — is driven as much by information asymmetry and confidence barriers as by income differentials. Her firm's educational events and research publications are explicitly designed to close this gap by making institutional-grade property market intelligence accessible to individual investors of all income levels.

On the 2026 investment climate: Offering a measured assessment of Kenya's current property market, Costabir noted that the combination of declining interest rates, improving title security through Ardhisasa, and sustained demographic demand creates a favourable environment for disciplined property investment — while cautioning that the market rewards research and patience over speculation and urgency.

Response and Impact

The broadcast generated substantial social media engagement, with the segment trending on Kenyan Twitter and generating over 45,000 video views within 48 hours of the programme's digital release according to NTV's platform analytics. Viewer response highlighted particular resonance with Costabir's discussion of the practical steps individual women can take to begin building property portfolios with limited initial capital — from SACCO-financed land purchases in satellite towns to REIT investments accessible from as little as one share on the Nairobi Securities Exchange.

The appearance reflects a broader strategy by Murivest Realty to extend its advisory reach beyond the firm's existing client base through thought leadership, media engagement, and educational content — building the market awareness and credibility that support long-term business growth while simultaneously contributing to the financial literacy and investment confidence of Kenya's women investor community.

Outlook and Key Takeaways

Kenya's real estate market continues to reward informed, disciplined investors who ground their decisions in credible data — KNBS economic surveys, PwC and Deloitte sector reports, Cytonn Research market data, and McKinsey's strategic frameworks. The opportunities documented in this analysis are available to investors who apply systematic due diligence, match their investment structure to their risk capacity and time horizon, and engage qualified Kenyan advocates, RICS-registered valuers, and professional property managers throughout the investment lifecycle.

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Senior Market Analyst at Murivest Realty with over twenty years of experience in commercial real estate investment and market research across East Africa. Specialising in institutional-grade property strategy, emerging market trends, and investment opportunity identification.